Marketing is one of those rich subjects which touches on multiple disciplines. In fact, some academics would say that it lacks discipline, due to its profligate nature. Marketing wants to hang out with the social sciences, the humanities, and, even, likes to think of...

Images and captions go together like salt and pepper, like cheese and crackers, and like laughter with friends. A great picture can say so many things to its audience but is focused and targeted by a caption. Good copy directs the viewer to appreciate the nub of the...