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Why all video content should be made accessible

22/02/12

Cisco estimates that online video will be responsible for 50% of all internet traffic this year and they predict that, by 2015, one million minutes of online video will be viewed every second.

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Do Brands Need to Lose Control to Win?

17/02/12

We spend a lot of our working lives trying to be in control of our brand, our budget, and our social profile. We work with brand controllers, channel controllers and a few control freaks.

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Why Super Bowl Commercials Now Have Their Own Trailers

06/02/12

On Sunday night, 111 million Americans watched two heavyweights slugging it out for bragging rights for the next year. That’s right, it was Budweiser versus VW in the annual Super Bowl advertising free for all.

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