THE CHALLENGE

We set out to create a seasonal brand identity that would build an immersive Christmas world, signifying everything that is wonderful about BBC Two: creativity, imagination, wit, substance and pleasure. The idents aimed to celebrate the more magical, inspired and unexpected side of Christmas.

THE SOLUTION

We created the Two World, or The Inspiring Land of Two. This is a place where BBC Two’s bold creativity comes to life in magical ways, inspired by genres of BBC Two content.

THE RESULT

"Red Bee came to us with a proactive idea to refresh our Christmas identity on BBC Two. We worked together on a brief and they came to us with an inspired idea for the refresh that clearly represented the channel and its values. The execution and crafting of the campaign is exquisite and we now have a Christmas campaign that exudes warmth, wit and is uniquely pleasurable. Most importantly, it is distinctly BBC Two at Christmas.” (James Wood, Head of Creative, Creative Marketing, BBC & Sarah Bold, Marketing Executive, Creative Marketing, BBC)

Additionally, the idents were well received in the industry, and featured in a variety of publications, including Campaign Magazine, The Inspiration Room, and the Marketing Society Blog.