The Challenge

To launch live streams of ITV’s main channels on iPhone in time for the 2010 World Cup. The new service was to be branded Watch Live.

The Solution

Because of our management of ITV’s digital content store we knew our way around their media workflow and metadata issues. We complemented our sophisticated metadata platform Teleview with expert interface design to deliver an application that far exceeded client expectations.

The Result

By hitting our deadline, we helped ITV become the first UK broadcaster to stream live World Cup matches on iPhone. Our groundbreaking application also incorporated revenue generators such as pre-roll advertising and clickable horizontal banners.