The Challenge

Our brief; to evolve the brand to reflect its true ‘Classic Eccentric’ positioning with a confident, curious and unconventional approach.

The Solution

We created La7, the venue – a place where the spirited, unexpected and classically eccentric come together to enjoy life. And where La7 is the host and guide.

We designed a real, physical venue for La7, that appears in different locations and hosts everyday action. At times it invites the audience in to take part. We shot the on-air graphics with the real venue as a backdrop to deliver a channel look that really feels like a destination. We also captured ‘Classic Eccentric’ in the specially composed music with its live sound and quirky and distinctive 7-note melody.

The Result

“Red Bee won the pitch with a big idea that took our brand to the next level. It was very original and versatile, giving us infinite flexibility. The logo, promotional elements proposal and choice of colour is extremely strong and distinctive, creating a bold identity and one that does not exist in the Italian Broadcast Market at the moment.” Allison Foster, Art Director, La7