The Challenge

Providing news and entertainment to British armed forces around the world, BFBS wanted a clean, fresh and thoroughly modern look to their news website that would compare well in the highly competitive news market.

The Solution

Video was a big part of the offer, so content management was critical to give users up to date and exclusive footage. Localisation was important, with content and specific design elements to match the user’s whereabouts. Overall there was a drive to increase interactivity and length of journey through the site.

The Result

The BFBS News brief was smartly followed by projects for BFBS Radio and Television. Across all services the client was eager to embrace social media so we incorporated links to their various stations on Facebook, Twitter and YouTube.

Visit the BFBS website.